Political communication
How messages actually land. I have watched TikTok clips do more damage than a TV ad, and a short doorstep conversation do more good than a flyer. I want to understand why.
Not published papers. Just the questions I keep coming back to, because they showed up in real work.
How messages actually land. I have watched TikTok clips do more damage than a TV ad, and a short doorstep conversation do more good than a flyer. I want to understand why.
How a government promise becomes a service. I have seen the gap between a policy announcement and a resident getting help, and I want to learn how to close it.
Housing, food, and transit in Toronto. These are the issues people bring up at doors in Ward 19, and they are the issues I keep returning to.
Why some people show up and others do not. A lot of people my age do not vote, and I do not think that is just apathy. I think it is also about whether anyone ever explained what is at stake in plain language.
What opportunity actually costs. Rent, groceries, and a first job shape a household more than most speeches do.
None of this is published research yet. When I write something worth sharing, I will put it here.