@import url('https://fonts.googleapis.com/css2?family=Anton&family=Archivo:wght@400;500;600;700;800;900&display=swap');
:root{--blue:#0a1e3c;--blue2:#14315e;--red:#d92323;--cream:#f6f1e7;--yellow:#ffc72c;--ink:#0f1b2d;--muted:#657087;--line:rgba(16,27,53,.16);--white:#fff;--serif:Georgia,serif;--sans:'Archivo',Arial,sans-serif;--display:'Anton','Archivo',Arial,sans-serif;--max:1240px}
*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:90px}body{margin:0;background:var(--cream);color:var(--ink);font-family:var(--sans);-webkit-font-smoothing:antialiased}a{color:inherit;text-decoration:none}img{display:block;max-width:100%}button{font:inherit}.topline{height:32px;background:var(--ink);color:#fff;display:flex;align-items:center;justify-content:space-between;padding:0 4.5vw;font-size:9px;font-weight:700;letter-spacing:.16em}.site-header{height:76px;padding:0 4.5vw;display:flex;align-items:center;justify-content:space-between;background:var(--cream);position:sticky;top:0;z-index:20;border-bottom:1px solid var(--line);backdrop-filter:blur(16px)}.wordmark{font:700 25px var(--display);letter-spacing:-.08em}.wordmark span{color:var(--red)}.nav{display:flex;align-items:center;gap:30px;font-size:12px;font-weight:700}.nav a{opacity:.68;transition:opacity .25s,color .25s}.nav a:hover,.nav a.active{opacity:1;color:var(--blue)}.nav-contact{padding:12px 17px;border:1px solid var(--ink);border-radius:2px}.nav-contact span{margin-left:9px}.menu-toggle{display:none;border:0;background:none;font-size:25px}.hero{min-height:690px;background:var(--blue);color:white;position:relative;overflow:hidden;padding:80px 7vw 55px;display:flex;flex-direction:column;justify-content:space-between}.hero:before{content:'JRC';position:absolute;font:700 clamp(240px,40vw,590px)/.8 var(--display);letter-spacing:-.13em;color:rgba(255,255,255,.055);right:-.04em;bottom:-.13em;pointer-events:none}.hero-top{display:flex;justify-content:space-between;align-items:center;gap:30px;position:relative;z-index:2}.eyebrow,.section-label,.meta,.kicker{font-size:10px;font-weight:800;letter-spacing:.17em;text-transform:uppercase}.eyebrow .dot{display:inline-block;width:7px;height:7px;background:var(--yellow);border-radius:50%;margin-right:10px}.hero h1{font:700 clamp(76px,13vw,178px)/.82 var(--display);letter-spacing:-.095em;text-transform:uppercase;margin:55px 0 34px;position:relative;z-index:2}.hero h1 span{color:var(--yellow)}.hero-bottom{display:grid;grid-template-columns:1fr 1fr;gap:40px;align-items:end;position:relative;z-index:2}.hero-role{font:600 clamp(20px,3vw,34px)/1.15 var(--display);letter-spacing:-.04em}.hero-intro{max-width:440px;justify-self:end;font-size:16px;line-height:1.65;color:rgba(255,255,255,.82)}.hero-intro p{margin:0 0 23px}.text-link{display:inline-flex;gap:22px;align-items:center;font-size:10px;font-weight:800;letter-spacing:.13em;border-bottom:1px solid currentColor;padding-bottom:9px}.text-link b{font-size:16px}.hero-photo{position:absolute;right:8vw;top:100px;width:min(29vw,330px);height:430px;object-fit:cover;object-position:center 28%;opacity:.96;mix-blend-mode:screen;filter:grayscale(1) contrast(1.12);border:8px solid rgba(255,255,255,.12);transform:rotate(2deg)}.hero-photo-label{position:absolute;right:8vw;top:540px;font-size:9px;letter-spacing:.15em;color:rgba(255,255,255,.7);z-index:3}.ticker{overflow:hidden;background:var(--yellow);color:var(--ink);padding:15px 0;white-space:nowrap;font:700 12px var(--display);letter-spacing:.12em}.ticker-track{display:inline-block;min-width:200%;animation:marquee 32s linear infinite}.ticker i{font-style:normal;color:var(--red);padding:0 24px}@keyframes marquee{to{transform:translateX(-50%)}}.section{padding:105px 7vw;max-width:var(--max);margin:auto}.section-head{display:flex;justify-content:space-between;gap:25px;margin-bottom:55px}.section-label{color:var(--red)}.section-number{font:600 13px var(--display);color:var(--muted)}.intro-grid{display:grid;grid-template-columns:.7fr 1.3fr;gap:70px}.display-copy{font:600 clamp(31px,5vw,62px)/1.08 var(--display);letter-spacing:-.065em;margin:0 0 34px}.display-copy em{font-family:var(--serif);font-weight:400;color:var(--blue)}.button{display:inline-flex;align-items:center;gap:28px;padding:15px 19px;font-size:10px;letter-spacing:.12em;font-weight:800;text-transform:uppercase;transition:transform .25s,background .25s}.button:hover{transform:translateY(-3px)}.button-blue{background:var(--blue);color:white}.button-red{background:var(--red);color:white}.button-cream{background:var(--cream);color:var(--ink)}.stats{background:var(--ink);color:white;padding:46px 7vw;display:grid;grid-template-columns:repeat(4,1fr);gap:25px}.stat strong{display:block;font:700 clamp(35px,5vw,58px)/1 var(--display);letter-spacing:-.07em;color:var(--yellow)}.stat span{display:block;font-size:10px;line-height:1.4;letter-spacing:.11em;text-transform:uppercase;margin-top:12px;color:rgba(255,255,255,.7)}.work-section{background:#e9e3d8;padding:100px 7vw}.work-inner{max-width:var(--max);margin:auto}.work-row{display:grid;grid-template-columns:90px 1fr 40px;gap:25px;align-items:center;padding:26px 0;border-top:1px solid var(--line);transition:padding .25s}.work-row:last-child{border-bottom:1px solid var(--line)}.work-row:hover{padding-left:12px}.work-row .num{font:600 13px var(--display);color:var(--red)}.work-row h3{font:600 clamp(22px,3vw,34px) var(--display);letter-spacing:-.05em;margin:0}.work-row p{font-size:13px;color:var(--muted);margin:7px 0 0}.work-row .arrow{font-size:24px;color:var(--blue)}.image-story{display:grid;grid-template-columns:1.05fr .95fr;min-height:520px;background:var(--red);color:white}.image-story img{width:100%;height:100%;min-height:520px;object-fit:cover}.image-story-copy{padding:70px clamp(35px,7vw,100px);display:flex;flex-direction:column;justify-content:center}.image-story-copy h2{font:700 clamp(38px,5vw,64px)/.98 var(--display);letter-spacing:-.07em;margin:25px 0}.image-story-copy p{line-height:1.7;color:rgba(255,255,255,.85);max-width:440px}.closing{background:var(--blue);color:white;padding:75px 7vw;display:flex;justify-content:space-between;align-items:end;gap:35px}.closing h2{font:700 clamp(42px,7vw,90px)/.9 var(--display);letter-spacing:-.08em;margin:0}.closing h2 span{color:var(--yellow)}footer{background:var(--ink);color:white;padding:30px 4.5vw;display:flex;align-items:center;justify-content:space-between;font-size:9px;letter-spacing:.12em}.footer-mark{font-size:22px}.page-hero{background:var(--blue);color:white;padding:95px 7vw 80px}.page-hero h1{font:700 clamp(55px,10vw,120px)/.86 var(--display);letter-spacing:-.09em;margin:45px 0 25px}.page-hero h1 span{color:var(--yellow)}.page-deck{font-size:17px;line-height:1.6;color:rgba(255,255,255,.8);max-width:580px}.about-layout{display:grid;grid-template-columns:.65fr 1.35fr;gap:70px}.about-photo{width:100%;max-height:480px;object-fit:cover;object-position:center 25%;margin-bottom:20px}.about-aside p{font-size:10px;letter-spacing:.14em;line-height:1.8;font-weight:700}.prose{max-width:720px}.prose p{font-size:16px;line-height:1.85;color:#3e4960}.prose .lead{font:600 clamp(27px,3.5vw,42px)/1.2 var(--display);letter-spacing:-.05em;color:var(--ink);margin-top:0}.tag-row{display:flex;flex-wrap:wrap;gap:9px;margin-top:35px}.tag-row span{font-size:9px;font-weight:800;letter-spacing:.1em;padding:10px 12px;border:1px solid var(--line)}.timeline{max-width:var(--max);margin:auto;padding:35px 7vw 100px}.timeline-item{display:grid;grid-template-columns:190px 1fr 50px;gap:35px;padding:42px 0;border-bottom:1px solid var(--line)}.timeline-date{font-size:10px;font-weight:800;letter-spacing:.13em;color:var(--red);padding-top:7px}.timeline-item h2{font:600 clamp(26px,3.5vw,40px) var(--display);letter-spacing:-.06em;margin:9px 0}.timeline-item h3{font-size:13px;color:var(--blue);margin:0 0 15px}.timeline-item p{font-size:14px;line-height:1.75;color:var(--muted);max-width:690px}.timeline-index{font:600 16px var(--display);color:var(--muted)}.project-grid{padding:80px 7vw 110px;display:grid;grid-template-columns:repeat(2,1fr);gap:20px;max-width:var(--max);margin:auto}.project-card{min-height:420px;padding:35px;display:flex;flex-direction:column;justify-content:space-between;position:relative;overflow:hidden}.project-card.blue{background:var(--blue);color:white}.project-card.red{background:var(--red);color:white}.project-card.yellow{background:var(--yellow);color:var(--ink)}.project-card.ink{background:var(--ink);color:white}.project-card h2{font:700 clamp(34px,4vw,52px)/.98 var(--display);letter-spacing:-.07em;margin:20px 0}.project-card p{font-size:14px;line-height:1.7;max-width:420px}.project-card .mark{font:700 110px/.8 var(--display);letter-spacing:-.1em;opacity:.18;position:absolute;right:28px;top:70px}.project-meta,.project-foot{font-size:9px;letter-spacing:.15em;font-weight:800;text-transform:uppercase}.project-foot{display:flex;justify-content:space-between;border-top:1px solid currentColor;padding-top:15px}.writing-list{max-width:var(--max);padding:60px 7vw 110px;margin:auto}.writing-item{display:grid;grid-template-columns:70px 1fr;gap:25px;padding:25px 0;border-top:1px solid var(--line)}.writing-item:last-child{border-bottom:1px solid var(--line)}.writing-item .no{color:var(--red);font:600 14px var(--display)}.writing-item h2{font:600 28px var(--display);letter-spacing:-.05em;margin:0 0 8px}.writing-item p{margin:0;color:var(--muted);font-size:14px;line-height:1.65}.contact-layout{padding:90px 7vw 110px;display:grid;grid-template-columns:1fr 1fr;gap:50px}.contact-layout h2{font:700 clamp(40px,6vw,76px)/.95 var(--display);letter-spacing:-.08em;margin:0}.contact-links{display:flex;flex-direction:column;gap:0}.contact-links a{padding:20px 0;border-bottom:1px solid var(--line);font-weight:700}.contact-links span{float:right;color:var(--red)}.note{font-size:12px;color:var(--muted);line-height:1.6;margin-top:20px}.reveal{opacity:0;transform:translateY(28px);transition:opacity .8s cubic-bezier(.2,.7,.2,1),transform .8s cubic-bezier(.2,.7,.2,1)}.reveal.visible{opacity:1;transform:translateY(0)}.delay-1{transition-delay:.12s}.delay-2{transition-delay:.24s}.delay-3{transition-delay:.36s}.photo-caption{font-size:9px;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);margin-top:12px}.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}
@media(max-width:800px){.nav{display:none;position:absolute;top:76px;left:0;right:0;background:var(--cream);padding:25px 7vw 30px;flex-direction:column;align-items:flex-start;border-bottom:1px solid var(--line)}.nav.open{display:flex}.menu-toggle{display:block}.hero{min-height:760px;padding:60px 7vw 45px}.hero-photo{right:7vw;top:145px;width:38vw;height:270px;opacity:.62}.hero h1{font-size:clamp(66px,16vw,120px);margin-top:95px}.hero-bottom{grid-template-columns:1fr;gap:25px}.hero-intro{justify-self:start}.hero-photo-label{top:425px;right:7vw}.intro-grid,.about-layout,.image-story,.contact-layout{grid-template-columns:1fr;gap:35px}.section{padding:75px 7vw}.stats{grid-template-columns:repeat(2,1fr)}.image-story img{min-height:320px;max-height:420px}.image-story-copy{padding:55px 7vw}.timeline-item{grid-template-columns:1fr 35px;gap:10px}.timeline-date{grid-column:1/-1}.timeline-index{grid-column:2;grid-row:2}.timeline-item>div:nth-child(2){grid-column:1}.project-grid{grid-template-columns:1fr;padding:55px 7vw}.closing{align-items:flex-start;flex-direction:column}.work-section{padding:75px 7vw}.work-row{grid-template-columns:42px 1fr 25px;gap:12px}.topline{font-size:8px;padding:0 5vw}footer{gap:15px;flex-wrap:wrap}.page-hero{padding:75px 7vw 60px}}
@media(max-width:460px){.hero-photo{width:43vw;height:225px;top:165px}.hero h1{margin-top:110px}.hero-photo-label{top:400px}.stats{padding:38px 7vw;gap:30px 18px}.stat strong{font-size:38px}.topline span:last-child{display:none}.writing-item{grid-template-columns:35px 1fr}.section-head{margin-bottom:35px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*:before,*:after{animation-duration:.01ms!important;animation-iteration-count:1!important;transition-duration:.01ms!important}.reveal{opacity:1;transform:none}}

/* ---- CAMPAIGN V2 OVERRIDES ---- */
.site-header{background:var(--blue);color:#fff;border-bottom:3px solid var(--red)}
.site-header .nav a{color:#fff}
.site-header .nav a:hover,.site-header .nav a.active{color:var(--yellow)}
.site-header .nav-contact{border-color:#fff;background:var(--red);color:#fff}
.wordmark{letter-spacing:-.01em}
.topline{background:#081426}
.scroll-progress{position:fixed;top:0;left:0;height:4px;background:var(--red);width:0;z-index:100}
/* Full-screen portrait hero: the portrait IS the first screen */
.campaign-hero{position:relative;min-height:100svh;display:flex;align-items:flex-end;overflow:hidden;background:var(--blue);color:#fff}
.campaign-hero-photo{position:absolute;inset:-8% 0 0 0;width:100%;height:116%;object-fit:cover;object-position:50% 22%;will-change:transform}
.campaign-hero-shade{position:absolute;inset:0;background:linear-gradient(90deg,rgba(6,18,38,.88) 0%,rgba(6,18,38,.55) 42%,rgba(6,18,38,.08) 72%),linear-gradient(0deg,rgba(6,18,38,.92) 0%,rgba(6,18,38,0) 55%)}
.campaign-hero-content{position:relative;z-index:2;padding:0 7vw 72px;width:100%;max-width:1240px;margin:0 auto}
.hero-kicker{display:inline-flex;align-items:center;gap:12px;background:var(--red);color:#fff;padding:10px 14px;font-size:11px;font-weight:800;letter-spacing:.18em}
.hero-kicker:before{content:"";width:8px;height:8px;background:var(--yellow);border-radius:50%}
.campaign-hero h1{font:400 clamp(72px,13.5vw,188px)/.88 var(--display);letter-spacing:.005em;text-transform:uppercase;margin:26px 0 18px;text-shadow:0 4px 30px rgba(0,0,0,.35)}
.campaign-hero h1 .line2{color:var(--yellow)}
.campaign-hero h1 .red-dot{color:var(--red)}
.campaign-hero p{max-width:520px;font-size:17px;line-height:1.65;color:rgba(255,255,255,.92);margin:0 0 30px}
.hero-ctas{display:flex;flex-wrap:wrap;gap:14px}
.button-red{background:var(--red);color:#fff}
.button-outline{background:transparent;color:#fff;border:2px solid #fff}
.hero-meta{margin-top:34px;font-size:10px;font-weight:800;letter-spacing:.16em;color:rgba(255,255,255,.85);display:flex;flex-wrap:wrap;gap:10px 22px}
.scroll-cue{position:absolute;right:4.5vw;bottom:34px;z-index:3;color:#fff;font-size:10px;font-weight:800;letter-spacing:.18em;display:flex;flex-direction:column;align-items:center;gap:10px}
.scroll-cue:after{content:"";width:1px;height:52px;background:var(--yellow)}
/* Campaign planks: three bold pillars, Bradford-style clarity */
.planks{padding:100px 7vw;max-width:1240px;margin:auto}
.planks-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:45px}
.plank{padding:32px;border-top:6px solid var(--red);background:#fff}
.plank:nth-child(2){border-top-color:var(--blue)}
.plank:nth-child(3){border-top-color:var(--yellow)}
.plank .no{font:400 15px var(--display);color:var(--red);letter-spacing:.1em}
.plank h3{font:400 clamp(26px,3vw,38px)/1 var(--display);letter-spacing:.01em;margin:16px 0 12px;text-transform:uppercase}
.plank p{font-size:14px;line-height:1.7;color:var(--muted);margin:0}
/* Scroll transitions: direction + zoom, staggered */
.reveal-left{opacity:0;transform:translateX(-42px);transition:opacity .9s cubic-bezier(.2,.7,.2,1),transform .9s cubic-bezier(.2,.7,.2,1)}
.reveal-right{opacity:0;transform:translateX(42px);transition:opacity .9s cubic-bezier(.2,.7,.2,1),transform .9s cubic-bezier(.2,.7,.2,1)}
.reveal-zoom{opacity:0;transform:scale(.94);transition:opacity .9s cubic-bezier(.2,.7,.2,1),transform .9s cubic-bezier(.2,.7,.2,1)}
.reveal-left.visible,.reveal-right.visible,.reveal-zoom.visible{opacity:1;transform:none}
.ticker{background:var(--red);color:#fff}
.ticker i{color:var(--yellow)}
.page-hero{background:var(--blue)}
.page-hero h1{letter-spacing:.005em}
@media(max-width:800px){
 .campaign-hero-photo{object-position:50% 18%}
 .campaign-hero-content{padding-bottom:88px}
 .scroll-cue{display:none}
 .planks-grid{grid-template-columns:1fr}
 .campaign-hero h1{font-size:clamp(64px,19vw,120px)}
 .site-header .nav{background:var(--blue)}
}

/* ---- V3 SPLIT HERO: photo left, text right, no text over the photo ---- */
.campaign-hero{display:grid;grid-template-columns:52% 48%;min-height:100svh;align-items:stretch;background:var(--cream);color:var(--ink);overflow:visible}
.campaign-hero-photo{position:relative;inset:auto;width:100%;height:100%;min-height:100%;object-fit:cover;object-position:50% 32%;transform:none!important}
.campaign-hero-shade{display:none}
.campaign-hero-content{position:relative;z-index:2;padding:72px 56px 64px;max-width:none;margin:0;display:flex;flex-direction:column;justify-content:center;background:var(--cream)}
.campaign-hero-content:before{content:"";width:64px;height:6px;background:var(--red);margin-bottom:28px}
.campaign-hero h1{color:var(--blue);text-shadow:none;font-size:clamp(64px,7.5vw,124px);line-height:.92;margin:22px 0 20px}
.campaign-hero h1 .line2{color:var(--blue)}
.campaign-hero h1 .red-dot{color:var(--red)}
.campaign-hero .hero-lead{font:600 clamp(20px,2vw,26px)/1.35 var(--display);letter-spacing:-.01em;color:var(--ink);max-width:540px;margin:0 0 18px}
.campaign-hero p{color:#3e4960;max-width:560px;font-size:17px;line-height:1.75}
.hero-ctas{margin-top:8px}
.hero-meta{color:var(--muted)}
.scroll-cue{color:var(--muted);right:auto;left:56px;bottom:28px}
.scroll-cue:after{background:var(--red)}
@media(max-width:800px){
 .campaign-hero{grid-template-columns:1fr;min-height:auto}
 .campaign-hero-photo{height:62svh;min-height:420px;object-position:50% 28%}
 .campaign-hero-content{padding:44px 7vw 64px}
 .campaign-hero h1{font-size:clamp(62px,17vw,110px)}
 .scroll-cue{display:none}
}
